INFO is not your average hip-hop artist. Raised in the gritty streets of Manchester, UK, he had to mature quickly, balancing the weight of caring for his mentally ill father while coping with the loss of his mother to cancer. From the humbling reality of cold baths and beans on toast to traveling the world and retiring his father, INFO’s life story is as powerful as his music. Infusing his journey with a unique blend of hip-hop, flamenco guitar, conscious rap, and spoken word poetry, INFO brings a fresh, bold voice to the scene.
In “Bitch Don’t KALE My Vibe,” INFO tackles the unlikely subject of judgment from vegans with sharp wit and humor, turning it into a playful diss track that captures attention right away. His vocal performance is nothing short of energetic—each verse is delivered with a rapid, sharp-tongued flow reminiscent of Eminem, blending humor with sharp critique in a style that feels effortless. His clarity and breath control allow him to glide through bars with an infectious confidence, immediately pulling listeners into his cheeky narrative.
Lyrically, INFO creates a lighthearted, but clever, attack on the pressures of dietary purity, specifically aiming at those who preach veganism with judgmental superiority. Through tongue-in-cheek humor and a catchy hook, he strikes a balance between critique and fun, making the track feel both relatable and engaging without becoming overly serious.
The production of “Bitch Don’t KALE My Vibe” complements the playful tone perfectly. The laid-back hip-hop beat has a groove that’s smooth but not overpowering, leaving space for INFO’s vocals to take center stage. The instrumental remains clean and crisp, ensuring his lyrics remain the focal point throughout the track. With subtle layers of bass and mellow rhythms, the production creates a sound that’s light yet effective in underscoring the track’s humorous nature.
Visually, the accompanying music video takes the hilarity to the next level with its “vegan zombie apocalypse” theme. INFO proves he’s not just a skilled lyricist but a creative storyteller, using the visuals to push the track’s narrative engagingly. Zombies clad in vegan gear storm the streets while INFO navigates their relentless judgment with his signature swagger. It’s as entertaining as it is absurd, adding a layer of humor that amplifies the song’s playfulness. However, the video could benefit from a bit more scene variety to maintain freshness throughout, but it still delivers a solid visual extension of the track.
In “Bitch Don’t KALE My Vibe,” INFO shows he’s not afraid to have fun with his message, mixing humor and social commentary with masterful delivery. It’s this unique combination of experiences and fresh perspectives that sets him apart in the world of conscious rap. Whether he’s spitting bars about vegan zombies or telling tales from his life’s journey, INFO is an artist you won’t forget.
Listen to “Bitch Don’t KALE My Vibe” on Spotify
Follow INFO here for more information.
