There’s something special about an artist who doesn’t just create music but curates an experience. Joho, the Houston-based vocalist and producer, is one such artist, crafting sonic landscapes that defy convention. With the release of “southside thrill ride,” Joho solidifies himself as a fearless innovator, blending alternative, hip-hop, soul, and experimental elements into a cohesive narrative of self-exploration. If his previous album, “Black American Scumbag,” was a bold statement of identity and defiance, “southside thrill ride” feels like an introspective drive through his psyche—each track a mile marker on the road of self-discovery.
Joho kicks off the album with an anthem of ambition and nostalgia. Named after football legend Dan Marino and the classic Gran Torino, this track juxtaposes dreams of success with reflections on heritage. The production is cinematic, layering bluesy guitar licks with atmospheric synths, setting the stage for Joho’s introspective yet confident delivery.
Stripping down to a raw, haunting beat, Joho’s in voice “trust” carries the weight of experience as he navigates trust issues in both personal and professional relationships. The drums are minimal but punchy, allowing his vocals to shine, while the eerie backing vocals by 4D3N heighten the tension.
“The artist” stands as a manifesto for the independent artist. Joho’s voice is tinged with frustration and pride as he raps and sings about the struggles and triumphs of making music on his terms. The production features a fusion of live instrumentation and electronic elements, with a steady bassline anchoring the track.
A smooth, R&B-infused song, “all u have 2 say” showcases Joho’s ability to blend melody with emotion. The instrumentation is silky and warm, built on layered synths and gentle percussion, allowing his airy vocals to float effortlessly over the beat. The song delves into miscommunication and the frustration of unspoken words.
Taking a detour into soul and neo-funk territory, Joho delivers his most tender vocal performance “sweet thang”. The production feels like a warm embrace, blending vintage-sounding keys with a laid-back groove. His falsetto adds a dreamy quality, making this track an undeniable standout.
In “another stupid game,” Joho leans into alt-rock elements, with distorted guitar riffs complementing a lo-fi drum break. His delivery is urgent, embodying the frustration of being trapped in a never-ending relationship cycle. The raw energy makes it one of the album’s most cathartic moments.
The lead single, “better off alone,” is an anthem of self-liberation. The instrumentation is sparse but effective, with reverb-soaked piano chords and a melancholic electric guitar solo that punctuates Joho’s aching vocals. The production choices emphasize the loneliness and empowerment that coexist in his lyrics.
“ya digggggg” is pure confidence, dripping with Houston’s hip-hop influence. The 808s hit hard, and Joho’s cadence is infectious. The production includes chopped-up vocal samples and a deep bassline, making it an undeniable banger.
With a jazz-infused beat and soulful saxophone embellishments, Joho takes a moment to reflect on love from a philosophical angle in “luv in my heart”. His delivery is softer, almost spoken-word at times, pulling the listener into a late-night conversation about faith in humanity and relationships.
Referencing the classic TV show, Joho paints a vivid picture of growing up in modern America in “boy meets world”. This song blends nostalgic production elements with a forward-thinking beat, creating a soundscape that mirrors the complexity of navigating life’s transitions.
Closing out the album, “santa fe” (ft. IIRIIS) feels like a cinematic ending. IIRIIS’ ethereal vocals harmonize beautifully with Joho’s, creating a sense of closure and longing. The acoustic guitar-driven production adds a folk-like warmth, making this collaboration a breathtaking finale.
Overall, Joho’s “southside thrill ride” is an intimate yet universal journey through the highs and lows of life. His ability to seamlessly merge genres, coupled with his raw vocal delivery and intricate production choices, sets him apart in today’s music scene. Every track offers a distinct emotional pulse, ensuring that we find pieces of ourselves within his narratives. This is Joho at his most introspective, yet his most confident—a paradox that makes “southern thrill ride” an album to listen to, but one to feel.
Listen to the “southern thrill ride” album on Spotify
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