Introducing Zachary Mason, a 27-year-old artist from Guildford, UK, whose eclectic sound has already earned recognition from Spanish Rolling Stone Magazine, Bay FM, and Minuto Indie. His music, which spans multiple genres, is crafted using both acoustic and electric guitars, as well as keyboards, and he’s steadily built a reputation with his heartfelt demos, impressive chart positions, and sync placements in film and TV. His latest single, “I Wish Humans Were Made In A Factory…,” is his eighth release and offers a raw, thought-provoking reflection on the complexities and painful realities of human life.
The song opens with a compelling first verse: “When temperatures rise . In the summer heat… When you look at them. Do you feel defeat?” From the outset, Mason paints a world of frustration and societal disillusionment. His words speak of anger, broken relationships, and existential musings, setting the stage for a track that balances cynicism with an oddly infectious rhythm. The chorus strikes with an unsettling yet thought-provoking idea: “I wish humans were made in a factory… The facts of life are a very painful fact to see…”
His vocal performance is impassioned and slightly off-kilter, reminiscent of early alternative rock storytellers. There’s an urgency in his delivery—a feeling that he’s teetering on the edge of revelation or exasperation. His voice carries the weight of the song’s themes, shifting between a matter-of-fact tone and bursts of expressive intensity.
Lyrically, the track examines the human condition with a mix of irony and brutal honesty. Lines like “Bitter glances. Angry eyes. Messed-up minds in messed-up lives!” displays Mason’s ability to distill complex emotions into biting, memorable phrases. The song’s central theme—that if humans were manufactured, perhaps the world would be less chaotic—plays with the absurdity of perfectionism and the discomfort of reality.
Sonically, “I Wish Humans Were Made In A Factory…” leans into indie rock, with a hint of experimental grit. Mason’s electric guitar work is dynamic, weaving between raw, garage-style riffs and subtle melodic nuances. His use of keyboards adds texture, complementing the slightly unpolished, organic production that gives the track an intimate, DIY charm. The rhythm section provides a steady, driving pulse, keeping the song moving with an energy that borders on controlled chaos.
In conclusion, Mason’s release is a testament to his evolving artistry. “I Wish Humans Were Made In A Factory…” is more than just a song; it’s a statement—one that stays in the mind long after the final note fades. If this track is any indication, Zachary Mason is an artist unafraid to challenge conventions, making his mark with music that is as unfiltered as it is thought-provoking.
Listen to “I Wish Humans Were Made In A Factory…” on Spotify
Follow Zachary Mason here for more information
